Want to maximise your venue’s enquiry to booking ratio? This article walks you step by step through the stages of the booking process and shows you how to maximise your potential at each stage. All tips prepared specifically for Tagvenue venue managers by our experts. Enjoy!
Before the enquiry
You only have a split second to make the first impression
The picture above is an example of what the client sees first in the search results. Keep in mind that your venue is competing with hundreds of different spaces. Want to win this battle for the customer’s attention? Continue reading below.
The most crucial elements that need your special care include:
Pricing
Remember to keep the prices relevant! The client sees the starting point first. It may be attractive, but remember to specify in the pricing description how exactly the prices change depending on various factors (ex. time, day of the week, event type). This will lead to receiving enquiries that are way more likely to convert.
Photos
The clients’ expectations are primarily created by the images. Choosing a captivating default photo is likely to attract more customers to your profile. This alone already increases chances for a booking, but there’s, even more, you can do:
- Feature photos from events that took place at your venue. You’re selling an experience, after all!
- Put an emphasis on your selling points – do you have a wonderful summer garden, state-of-the-art drinks menu or something else that makes your venue unique? Make sure to highlight these features properly. Maybe that’s exactly what the client is looking for!
After the enquiry
Be fast
Don’t keep the client waiting. Reply to the enquiry as soon as possible. If you’re one of the first venues answering, you’re way more likely to win the race.
Keep the first message short and sweet
You don’t want to bore the customer with unnecessary descriptions and industry jargon. Make the first message brief, simple and informative.
Don’t have enough information to provide a quote yet? It’s the best time to ask those questions.
Attract attention
State that you offer special discounts or free features for the customer’s event, when possible. If it’s a wedding or an anniversary party, kindly offer your congratulations. These are really simple things that make you seem more open and likeable and build trust between you and the client.
Pursue, pursue, pursue
Don’t forget about follow-ups! We all have a lot on our plates, but it won’t hurt to send a personal reminder to your client – it may actually do wonders for your conversion rate!
After the event
Ask for reviews
Here at Tagvenue, we put a special emphasis on the customers’ feedback. Don’t hesitate to ask your customers to write you a review on our platform. These will be visible on the venue profile. Never underestimate the power of social proof.
Keep the deadlines
Be sure to make the payment on time. Any delays may cause your profile to appear lower in the search results.
Last but not least!
The more successful bookings you have with Tagvenue, the higher you appear in the search results. It’s the best way to get more quality enquiries with Tagvenue – without paying a single penny for it. To sum up, good enquiry conversion rates are a double reward. Try our tips today to improve your stats and see what happens!
